Our Logo

The Phoenix logo is first and foremost symbolic of the business cycle of our clients, who are the true entrepreneurs in the Canadian oil & gas industry.  Many of these individuals have over the course of their careers started many new companies that have grown over a period of 2 to 10 years before being sold to a larger competitor.  The "rebirth" of these management teams as they start over again with a new idea and enterprise is analagous to the life, death and rebirth of the mythological Phoenix bird.

Similarly, the management and staff of Phoenix are oil and gas industry veterans who have seen and experienced their share of the ups and downs and associated changes in careers.

The name "Phoenix" was chosen based on numerous dictionary definitions describing "something or someone of great beauty or excellence", "one of a kind", "a unique person or thing", "a symbol of immortality and the resurrection" and "a paragon or model of excellence".

Our logo incorporates the gold colour of the Phoenix, emblematic of the great beauty and excellence.  The black colour of the text is symbolic of the crude petroleum industry.  The stylized "i" in the name can be viewed as a drilling rig gushing with crude oil, or as an obelisk ("landmark or monument").