Having someone in your organization handle marketing in their spare time vs. using a fully trained, experienced and equipped marketing professional is analgous to having someone in the pit crew be the driver of a NASCAR or F-1 race car. Sure, they could get it started and around the track, but what about the results? Would the sponsors (shareholders) be happy that their huge investment was optimized?
Phoenix also adds value through the economies of scale that a junior producer on its own can never replicate. With over 40 clients producing in total over 40,000 boe/day, Phoenix is viewed as a significant sized source of crude oil, natural gas and NGL's by marketing companies and direct consumers.