
Phoenix can provide support in the due diligence process of a property or corporate acquisition. By combining a review of data room records and existing marketing agreements with its own independent market intelligence, Phoenix can provide the client with an appraisal of the marketing risks and hidden liabilities associated with the acquisition, which can then be priced into the deal. Occasionally, Phoenix is able to find "hidden marketing upside" in the asset that allows the client to outbid its less informed competitors.